Evaluation Question 5

IN ORDER FOR OUR FILM OPENING TO ATTRACT THE APPROPRIATE AUDIENCE, WE USED ASPECTS OF EXSISTING MEDIA WITH A SIMILAR DEMOGRAPHIC WITH OUR PIECE. FOR EXAMPLE, THE GAME FRANCHISE GRAND THEFT AUTO BASES ITS PLOTS AND CHARACTERS ON VIOLENT AND OFTEN CRIMINALISTIC THEMES. THIS ADRENALINE FILLED GAME APPEALS TO ITS OLDER TARGET AUDIENCE OF AGE 18 AS ITS CONTENT ALLOWS THE PLAYER TO ENTER A WORLD IN WHICH THERE ARE NO RULES AND OFFERS THE AUDIENCE A CHANCE TO BE A PART OF SOMETHING THRILL SEEKING AND SOMETHING THAT EXCEEDS DAY TO DAY LIFE.

THE HOUSE ITSELF WAS SPECIFICALLY CHOSEN TO LOCATE JACK AND HIS FATHER. WITHOUT A MOTHER PRESENT, THIS MASCULINE HOUSE HOLD IS SHOWN THROUGH ITS MINIMALISTIC MISE-EN- SCENE FOR EXAMPLE THE MONOCHROMATIC WALL COLOUR AND LACK OF ADDED DECORATION TO THE ROOMS LIKE FLOWERS AND PHOTOS.

THE CHARACTER OF JACK IS SEEN AS A HERO BY THE END OF THE FILM. HOWEVER THE AVERAGE SETTING GIVES THE AUDIENCE A CHANCE TO CONNECT WITH HIM ON A COMMON GROUND BEFOREHAND, AND THEREFORE MAKES HIM IDENTIFIABLE WITH THE AUDIENCE.THIS WOULD APPEAL TO AN AUDIENCE AS THE AVERAGE BOY TURNED HERO STORY BECOMES SOMEWHAT BELIEVABLE RATHER THAN FICTIONAL, MAKING IT SEEM AS THOUGH IT IS POSSIBLE FOR ANYONE TO BECOME A HERO.

 THERE ARE MANY ‘RAGS TO RICHES’ STYLE FILMS, HOWEVER THE FILM KICKASS WAS USED AS OUR MAIN  INSPIRATION IN ORDER TO ATTRACT A SIMILAR AGE RANGE AS THEM. BOTH TEEN PROTAGONISTS IN KICKASS AND OUR FILM EXPERIENCE GOING FROM A NOBODY TO SOMEBODY IN A SHORT SPACE OF TIME. IT IS POSSIBLE THAT IT WOULD ATTRACT AN AUDIENCE OF THE SAME AGE, BECAUSE IT GIVES THEM HOPE THAT THEY CAN MAKE SOMETHING OF THEMSELVES MUCH LIKE JACK AND OTHER PROTAGONISTS.

AFTER RESEARCHING THE GENRE OF MUSIC WHICH USUALLY ACCOMPANIES A CRIME COMEDY, WE REALISED THAT WE COULD NOT APPEAL TO EVERY AUDIENCE MEMBERS TASTE. HOWEVER, WE DECIDED TO TAKE INSPIRATION FROM FILMS SUCH AS BILLY ELLIOT AND TRAINSPOTTING, WITH THE HOPE THAT THE FAST PAST OF THE NON – DIEGETIC SOUND WILL ABSORB THE AUDIENCE INTO THE ACTION ON SCREEN AND THEREFORE NOT WORRY ABOUT THE MUSIC CHOSEN.

 BECAUSE OF OUR LOW BUDGET, WE WERE UNABLE TO USE A LIST ACTORS IN OUR FILM. THIS WOULD USUALLY BE USED TO ATTRACT AN AUDIENCE AS ACTORS USUALLY STICK TO A SPECIFIC GENRE OF FILM. THIS MEANS THAT IF A PERSON ENJOYS ONE SIMON PEGG FILM, THE CHANCES OF THEM ENJOYING OTHER FILMS OF HIS, IS VERY LIKELY. ALSO FAMOUS ACTORS TEND TO A GATHER A FANBASE WHICH MEANS THAT THE FILM WILL USUALLY GENERATE AN AUDIENCE BASED ON THE ACTORS RATHER THAN THE FILM PLOT.  TO SUBSTITUTE THIS, WE WENT TO SOCIAL MEDIA SUCH AS FACEBOOK TO RECEIVE FEEDBACK ON OUR FILM AND GAIN AN AUDIENCE. THIS WAS PARTICULARLY EFFECTIVE FOR OUR BUDGET AS WE TARGETED A SOCIAL MEDIA SITE WHICH CONTAINED PEOPLE OF VARIOUS AGES AND INTERESTS. DUE TO OUR AGE, OUR FACEBOOK PAGES MAINLY CONTAINED A POTENTIAL AUDIENCE OF A SIMILAR AGE TO US, MAKING IT THE PERFECT PLACE TO ATTRACT AN AUDIENCE.

WE ALSO BEGAN OUR FILM AT THE END IN ORDER TO CREATE MYSTERY THAT WOULD ENTICE AN AUDIENCE TO WATCH THE UNRAVELING OF EVENTS THAT HAS LED UP TO THIS PARTICULAR SCENE OF A INJURED JACK ESCAPING A CRIME SCENE.